With the release of our nuts based vegan flavored shake, I shared a blog post where I explained why we had chosen a not-so-traditional carbohydrate source in our product.
Somehow we got so much positive feedback on this new mix that it made us wonder why. It was definitely not the fact that it was vegan. After asking several of our customers and friends that had tried the product, the answer seemed to be simple: the shake did not have an overpowering soy or oat taste. It tasted nutty and further pretty neutral.
Taking this feedback into account we decided that it was time to change our recipe; to improve the formula by using ingredients other than soy or/and oats. This change would also differentiate our product from the rest.
While researching for top quality alternatives we stumbled upon buckwheat, and made us realise that using some other uncommon super-grains was also a possibility. To this end we decided to use buckwheat, amaranth and quinoa. We would also include the oats. These grains considered by some as superfoods, are called pseudo-grains because they are used as grains but actually are seeds.
This would remove the oaty background and soy taste, while also giving us the opportunity to even remove the much criticized maltodextrin.
We could perfectly well use several different carbohydrate sources that were suggested as ‘superfoods’ because of their characteristics.. This also meant that Powder Matter shakes would have a more varied profile, with nutrients from many different excellent quality sources.