The second item we added to the shop is the ‘neutral’ version. This is a completely new product with a new ingredients list and a different macro-profile compared to the Original line. You can read more about the ingredients and the specifications here. To prevent confusion with the different lines we started versioning from v2.5.
The reason Neutral is available has to do with feedback we received from several customers that have been consuming meal replacement powders up to 100% the last couple of years. To be able to consume a meal replacement longer and more often, it is good to have a meal replacement without too much flavor or sweetness. Something that would resemble milk. We set out to produce such a product and we ended up with a product that is very mild, relatively smooth, and without noticeable sweetness or saltiness. However on the other hand it still was fulfilling its function: to provide the consumer satiety for a long time and give them the required energy to continue doing what they had been doing. Finally the product had to fulfill all criteria of a meal replacement to our standards.
One other reason to produce Neutral was that many customers were buying our Unflavored-Unsweetened from our Original line, with the idea that it was comparable to ‘neutral/original/standard’ lines of certain other brands. The comparisons were also ventilated on online forums. Since the Unflavored – Unsweetened original never was designed to be consumed as it is, these customers were very disappointed. Hopefully they will be able to have a better comparison from now on.
The Neutral line can be consumed as it is or it can serve as a base for preparing meals where you add your own fruit, juice, sweetener, and so forth. We will love to hear about your experiences with it.
Time will tell what will happen with Neutral and Unflavored-Unsweetened in the future.